Loan originators have multiple marketing services they can turn to for help in raising their profiles. One lender has hired an advertising firm, while another is warning veterans about unscrupulous lenders.

A mortgage loan officer advertising program has been developed by Adwerx for American Financial Network Inc., a Nov. 7 press release said. AFN employs more than 700 originators.

The new program reportedly augments AFN’s existing marketing programs by enabling originators to easily create ads that they can use to deliver information directly to their target audience.

Source: Mortgage Daily