Today, for yield curve fans, the 3, 5, and 7-year Treasury yields are all above the 10-year yield. But yesterday was the Spring Equinox, aka Vernal Equinox, above the equator. The technical description of this event is beyond the scope of this Commentary, but suffice it to say we continue to have more sunlight in the Northern Hemisphere. Miami has plenty of sunlight, and the influences of Cuban and Central American culture are reflected in this smash hit (7.7 billion views) from a few years ago, written and recorded in Miami. What is the chatter in the hallways of The Mortgage Collaborative event? Even though volumes were up for many lenders, by the time 2021 was tallied, profits were down mostly due to margin compression which accelerated in 2nd half of 2021, becoming even more acute in Q1 2022 as lenders who were fully staffed reduced margins to keep loans coming in the door and their staff occupied. Some of the talk is about how banks (with increased deposits in 2020 and 2021 from increased savings) need to put money to work and are pricing to bring in the business, especially jumbo, and replace any servicing runoff. Stop me if you’ve heard this before… And so the cycle continues… (Today’s audio version of the commentary is available here and this week’s is sponsored by Ice Mortgage Technology: Comprehensive Real-Time Data, On-Demand.) Products and Services Engaging past clients can be as tricky as herding cats. Thankfully HomeBinder’s home management platform keeps borrowers engaged long past the close by helping them centralize home data, send automated maintenance reminders, and notify them when they may be in a good position to sell or refinance. HomeBinder’s numbers don’t lie: a top mortgage lender reported more than half of their past customers opened HomeBinder’s email marketing during a recent product pilot. That’s more than double the real estate industry benchmark open rate of 21.7%! Connect with the HomeBinder team at TMC’s Member Conference this week, or schedule a demo to start offering post-close value that makes homeowners think you’re the cat’s meow!
Source: Mortgage News Daily