Posted To: Pipeline Press

Etch A Sketch is buying Rubik’s Cube? Who can keep up? What does a lender do when they’ve hit operational capacity, and don’t want to disappoint LOs with 60-day purchase turn times and refis taking 90? Increase the margin and make the price less attractive. Nearly every business does the same thing, including home builders. I am hearing stories of them increasing their prices just to slow business down, just like lenders, dealing with capacity, as sales have outpaced building. Certain parts of the mortgage process take longer than others, but hey, I want my home loan experience transformed by automating mortgage document processing! But do I want the same company doing it that knows where I am at all times, is the largest ad company in the world, knows what I look at on the internet…(read more)

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Source: Mortgage News Daily