A new report predicts that borrowing against home equity is poised for growth. Lenders can maximize this opportunity by personalizing marketing based on how individual consumers use these loans.

From the first quarter of 2011 until the first quarter of this year, the S&P/Case-Shiller House Price Index ascended 42 percent. Home prices now stand higher than their 2005 housing boom levels.

During that same period, growth in home-equity levels outpaced the increase in home values. Equity among U.S. homeowners — which previously peaked at $13.2 trillion in the first-quarter 2006 and hovered around $6 trillion between 2009 and 2011 — climbed to $14.4 trillion in 2017.


Source: Mortgage Daily