loanDepot LLC does an excellent job of using technology to generate new business. But while its jumbo performance is strong, its conforming performance is considered weak.

loanDepot is differentiates itself from other residential loan originators through a technology-driven marketing strategy. The system generates leads through predictive science data.

The Foothill Ranch, California-based company’s sales and marketing practices are considered strong as a result of its effective oversight of marketing materials and technology driven marketing materials.

Source: Mortgage Daily