New American Funding is rolling out a social media training program for its mortgage originators that it says will make them “social marketing geniuses.”

This week, the Tustin, California-based mortgage banker announced Social For You, a multimedia platform that promises to make its 800 originators experts in social media marketing.

Rick Arvielo, chief executive officer of New American, noted in the news release that the platform is the first of its kind in the mortgage industry.

Source: Mortgage Daily