With a deal reached to make two upcoming acquisitions, the parent of Quicken Loans Inc. will be in the business of mortgage lead generation.

An announcement Friday from Rock Holdings Inc., the parent of Quicken, indicated that it has signed an agreement to acquire a pair of companies.

One of those acquisitions will be LowerMyBills, which generates leads for a variety of verticals — including residential loans and reverse mortgages.

Source: Mortgage Daily